Our Watch is a not-for-profit organisation created to drive nation-wide change in the behaviours & attitudes that lead to violence against women and children. Advocating for gender equality is at the heart of preventing violence against women. Our message urges everyone to be part of the change.
We have proudly supported Our Watch and their mission since 2016, with 100% of profits from our exclusive collections going towards the initiative.
With your support, we have donated over $900, 000 (and counting) for Our Watch. Our partnership ensures the conversation around equality continues.
What We’ve Achieved
Our contributions have enabled research that further highlights the need to advocate for gender equality, especially in young children—and led to the creation of the ‘Because Why’ campaign.
This year, our renewed commitment supports Our Watch in a way that further aligns with our brand. Our contributions will help fund the development of resources that promote women’s independence and decision-making. We’re proud to support the advocacy of women and equalising opportunities.
Our latest collection
Limited edition phone cases, designed with interchangeable straps—one with a message to ‘inspire’ the other our iconic MIMCO logo—and a t-shirt.
Early this year, youth-led leadership programs were held across Victoria. They empowered many young women to promote their voice and become leaders within their communities. The programs also encouraged the young women to create and implement inspiring community projects.
When women's voices are given space, change can occur.
The leadership programs will initially be run in Victoria. Young women from migrant and refugee backgrounds interested in participating can register their interest here
Previous Collections
As one of our most-loved styles, the MIMCO baby bag was the ideal choice for our MIMCO x Our Watch collection. We hope to help Our Watch empower parents to foster gender equality from the very earliest ages.
Our first MIMCO x Our Watch jewellery collection featured an exclusive watch and a #bepartofthechange jewel charm.
Three new phrases on our exclusive MIMCO x Our Watch pouch silhouette urged us all to stand up and speak out about equality.
Our first collection featured three powerful words, emblazoned on our exclusive MIMCO x Our Watch pouch silhouette.
